Modes:
4 Ideation
7 Planning
Featured — 8 Methods
Biosemiotic Umwelt Shift
Human-centred models are insufficient. By mapping system requirements onto non-human sensory-action …
Counterfactual Causal Warp
More technology may look like the answer; Counterfactual Causal Warp instead tests a modern problem …
Customer Journey Map
Not isolated touchpoints determine customer drop-off, but friction at the handoffs between them. The…
Empathy Map
Not stated preferences, but a persona’s sensory and cognitive reality determines where product oppor…
Exploratory Research
Exploratory research reveals unfamiliar market terrain. Ethnography, longitudinal interviews and art…
Hermetic Trickster Arbitrage
A challenge to industry rules often favours incumbents; leverage lies in their taboos and regulatory…
Human-Centered Rapid Cycle
Not ideation volume determines readiness, but a sharply framed problem grounded in two divergent use…
Role Storming
Role Storming does not rely on role-play alone: four extreme fictional personas, each with distinct …
All Methods — 3 more
Design Charrette
[ Planning ]Speed dissolves disciplinary deadlock. Originating at the École des Beaux-Arts, …
Emotion-Motivation Mapping
[ Planning ]Adding more technical claims rarely resolves subconscious hesitation; the real l…
Rapid Prototyping
[ Planning ]Test assumptions before writing code. A precise core hypothesis generates three …